Member Countries

10

Members

267

Teas Sold In Tons

545954

Value in Billions

120

EATTA at a Glance

The East African Tea Trade Association is a voluntary organization bringing together Tea Producers, Buyers (Exporters), Brokers, Tea Packers and Warehouses, all working to promote the best interests of the Tea Trade in Africa. Currently, membership comprises over three hundred companies extending across the East and Central African borders. EATTA mandated to promote and facilitate the interests of all the stakeholders in the tea trade in Africa by creating an enabling business environment geared towards maintaining global standards and delivering tea products to the customers in the most profitable way.

Vision: To be the leading tea trade association globally

Mission: To facilitate a world class trading platform for African teas and provide sustainable service to members.

Core Business

TEA AUCTION

Promotion of orderly sale of tea among members in Africa through facilitation of the Mombasa Tea Auction operations and ensuring compliance with the constitution.

LOBBYING & ADVOCACY

To lobby regulatory and statutory bodies in member countries to create an enabling business environment for our members along the value chain.

MARKETING & MEMBERSHIP SUPPORT

To facilitate effective access to market and other relevant industry trade information.

INFORMATION CENTRE

To compile and circulate statistical information to assist members in their operations.

iTTS overview

iTTS overview

Mombasa Tea Auction ran as a manual auction for the last 20 years. In 2016, EATTA began the journey of automating the Mombasa Tea Auction with the help of Trademark East Africa(TMEA) through the Danish government at USD 2.17million. The automation was in a view of enhancing efficiency with which teas are sold through the auction. Developed over 3 years, the first sale went live on 27th May 2020.

The system incorporates four modules which include:

  1. Membership module – This covers first-time application, renewal of membership, and management of membership issues.
  2. Catalogue module – The module covers Tea dispatch by producers. Once the producer has dispatched the teas, the broker consolidates the teas from the different producers and prepares a closing catalogue. The warehouse has also the mandate of updating received teas in the iTTS once they physically arrive at the warehouse. On the week before the auction, the broker publishes a sale catalogue that has the valuations and their comments on the teas. This is the final catalogue that is used for auction. The buyer has also a feature to preset prices and input their comments.
  3. Auction module - This is a transition in the actual bidding process from the manual outcry system to a fully automated system. It is a trade engine with different logic to accept the highest bid value offered by Buyers and declare the sale.
  4. Business module - Supports generation of sale Invoices by the brokers and payment references by the buyers. The module also integrates with Bank systems to get confirmation on the payment receipt. When payment is updated on iTTS, the broker Generates Tea Release Documents and Delivery orders. Once the buyer has received the delivery order, they generate Loading Instruction which is sent to the warehouse to enable the release of teas. The warehouse releases teas based on the loading instruction and issues a Release Certificate.

iTTS Process Flow

 ITTS

Benefits of the integrated tea trading system

  1. Central Data Repository System.
    Data mining from the online auctions which will provide EATTA and its members, as well as
    other tea stakeholders in the region and globally with useful data to analyze market trends,
    analyze market dynamics and respond to demand promptly.
  2. Increased Transparency and visibility
    Farmers will be provided with accurate information on the prices their teas fetch at the
    auction. Buyers on the other hand will be able to compare prices and various teas on sale.
  3. Ease and convenience of selling teas.
    The Integrated Tea Trading System can be accessed from remote locations and therefore
    authorized buyers can participate in an auction at their comfort. This is a departure from the traditional auction that would require a physical presence at the auction floor in Mombasa.
  4. Increased buyer participation
    There is an opportunity for more Buyers participation. Participation of the buyers is not
    restricted by the physical size of the auction floor.
  5. Introduction of multi-auction system
    With the upcoming initiatives on running parallel auction systems, more volumes will be
    traded on within the shortest time possible.

Recent Updates

Strengthening the Tea Industry: EATTA Hosts Uganda MPs to Deliberate on Key Matters

Strengthening the Tea Industry: EATTA Hosts Uganda MPs to Deliberate on Key Matters

17 December 2024

The East Africa Tea Trade Association (EATTA) was privileged to host Members of Parliament from Uganda for a high-level discussion...

East Africa Tea Trade Association Wins Best Use of Technology Award at KNCCI Mombasa Business Awards 2024

East Africa Tea Trade Association Wins Best Use of Technology Award at KNCCI Mombasa Business Awards 2024

09 December 2024

The East Africa Tea Trade Association (EATTA) is proud to announce that we have been honored with the Best Use...

Mombasa Business Awards 2024

Mombasa Business Awards 2024

25 November 2024

Vote! Vote! Vote!Less than a minute under the listed category:1. MOST INNOVATIVE BUSINESS2. BEST BUSINESS IN CUSTOMER CARE3. BEST USE...

Visit by PS Agriculture

Visit by PS Agriculture

31 October 2024

We were honored to host Principal Secretary Kipronoh Ronoh Paul from the State Department of Agriculture, along with governors, to...

The 6th Africa Tea Convention & Exhitibion - reflections

12 October 2024

The 6th Africa Tea Convention was more than just an event – it was a platform for growth, collaboration, and...

Discover the Latest Insights in the September Issue of The Tea Junction

Discover the Latest Insights in the September Issue of The Tea Junction

02 September 2024

The East Africa Tea Trade Association (EATTA) is thrilled to share the September issue of The Tea Junction, our flagship...

Sports Day 2024

19 August 2024

This year the EATTA Annual Sports Day took place on the 17th of August at the Mombasa Sports Club. This...

Consultative meeting with the PS State Department for Agriculture

Consultative meeting with the PS State Department for Agriculture

13 August 2024

EATTA members recently held a consultative meeting with the Principal Secretary of the State Department for Agriculture. The discussion focused...

Don't Miss the 6th Africa Tea Convention and Exhibition – Secure Your Spot with an Early Bird Discount!

Don't Miss the 6th Africa Tea Convention and Exhibition – Secure Your Spot with an Early Bird Discount!

08 July 2024

We are pleased to offer an early bird discount to those who register and make payment by Wednesday, 31st July...

Strategies for expanding tea market access in the US

Strategies for expanding tea market access in the US

12 June 2024

A collaborative session between EATTA's Board and management, alongside representatives from the US Senate and trade officials, convened

EATTA board meets with the Asia Africa Tea Alliance

EATTA board meets with the Asia Africa Tea Alliance

12 June 2024

A contingent of EATTA Board members recently participated in the Asia Africa Tea Alliance meeting, addressing the sustainability challenges facing...

Engagement with US trade representatives

Engagement with US trade representatives

06 June 2024

The EATTA Board of Directors recently engaged in productive discussions with US trade representatives. The focus of this engagement was...

Africa Tea Convention and Exhibition 2024

05 June 2024

Join Us at the 6th Africa Tea Convention & Exhibition in Kigali, Rwanda!

International Tea Day 2024

International Tea Day 2024

20 May 2024

Invitation to International Tea Day 2024 Celebrations - A global toast to tea

Visit by the Tea Board of Tanzania

Visit by the Tea Board of Tanzania

16 May 2024

The Tea Board of Tanzania convened with the East African Tea Trade Association (EATTA) board in a formal meeting to...

Membership & Affiliation

Kenya Chamber of Commerce
Federation of Kenya Employers
International Tea Committee
 
 
 
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